Mahindra First Choice Wheels Inaugurates Two Authorized Dealers in Jammu and Kashmir

Mahindra First Choice Wheels Ltd., India’s No. 1 multi-brand certified used car company, today expanded its presence in North India with the inauguration of two authorized dealerships – National Automobile and Asima Motors – in Jammu. The company now has a network of 12 dealerships in the state.

Both outlets were inaugurated by Mr. Yatin Chadha, Senior Vice President – Retail Business, Mahindra First Choice Wheels Ltd.
“Jammu is a strategic market for Mahindra First Choice Wheels and I am sure that our association with National Automobile and Asima Motors will help us make further inroads in the market. At Mahindra First Choice Wheels Limited, we are witnessing a transformational change in the way we operate. National has rich experience in new car business will help us in delivering new car buying experience at our outlet new car dealers are finding good to get into used car business. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the auto industry to deliver a “Brick and Click” synergy interface for a unique customer experience in our rapidly growing franchisee network across India,” said Mr. Chadha.
“We are delighted to be assocaited with Mahindra First Choice Wheels which is the pioneer in the used car business in India. “The used car market in Jammu is growing very rapidly and Mahindra First Choice Wheels, with its strong value proposition of trust, credibility and exceptional service is well poised to tap into this growth. The cmpany’s consistent focus on innovative products and services is also sure to find favour with customers here,” said Sahaj Gulhati, Dealer Principle, National Automobile.

Mr. Gulhati is a management graduate from London and hails from a family which has been involved with the automobile business for several years.

Asima Motors will offer customers a range of services including car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Firdous Ahmed Chowdary, Dealer Principle, Asima Motors.
Mr. Chowdary has 5 years’ experience in the auto sales and service industry, having worked with Maruti and Ford. He also has a travel fleet business.

The company’s footprint in Jammu is currently at 12 dealerships and it further plans to expand this number to 15 outlets by year end. Key focus areas include Jammu,Udhampur and Srinagar.

From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way.

The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.


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