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Refreshed logos, a new website and a marketing campaign built around “See through the noise” reflect CRFS’s latest brand values. All of this has been timed to coincide with the biennial DSEI exhibition in London this month where CRFS will be showcasing its range of RFeye® monitoring systems featuring its latest superheterodyne receivers and powerful software. The new look updates the CRFS and RFeye logos and expands the colour palette to support the expanding product range offered and market sectors served.
CRFS General Manager, Nick Balon, commented: “CRFS is no longer the new kid on the block. We have grown to the point where we are a serious player in each of our chosen markets – regulatory, security, defence and aerospace. We felt the time was right to reinforce this in our new messaging. We have liberated our trademarked “eye” mark from the RFeye logo and are using that up front in all of our product and marketing communications. The “See though the noise” campaign points to our focus on distributed intelligent RF monitoring systems providing high probability of signal intercept and the ability to distinguish and pinpoint important “events” from background noise using our state-of-the-art analytics and visualization tools. This is all about real-time situational awareness, threat detection and rapid resolution of RF interference, whether malicious or accidental. Our new website reflects the fact that CRFS is a fast, agile and responsive company here to provide our customers with industry-leading cost-effective solutions.”
CRFS will be on stand S3-270 at DSEI, London Excel, September 15-18, 2015
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